Spirit Arabia Ventures

Where business strategy meets AI & technology.

We shape the strategy, lead the implementation and automate the work, for consumer, retail, food service, logistics and automotive businesses across the GCC and India.

Why Spirit Arabia

Two disciplines. One accountable partner.

Most firms bring you the strategy or the technology. We bring both, and we stay until the numbers move.

Strategy & Implementation

Commercial plans built around your P&L, then carried into execution by leaders who have run the business.

Commercial outcomes

Workflow Automation & AI

Automation and AI applied to the workflows that drive cost, speed and revenue. Practical, not experimental.

Free AI Roadmap Diagnostic

Where should AI start in your business?

Answer practical questions about how your business runs and receive a private roadmap: the use cases with the most impact for you, in order, with the first 90 days mapped out.

Get your AI roadmap

How we engage

Outcomes, not reports.

Every engagement is led by someone accountable for results, either inside your leadership team or working right beside it.

Model 01

Fractional Leadership

A senior executive joins your leadership team part-time: attending the meetings, leading the people and owning the outcome.

  • COO, CMO, CRO, CFO and CTO roles
  • Retained, flexible engagement
  • Best for scale-ups, turnarounds and leadership gaps
How fractional leadership works

Model 02

Leader Partnering & PMO

We partner with your business leader and run the programme office that turns the plan into delivered results.

  • A senior partner alongside your leader
  • Programme office: cadence, KPIs and workstreams
  • Best for transformations and critical launches
How leader partnering works

Results

Outcomes our clients can measure.

2X MAU

Doubled monthly active customers

We segmented product portfolio, aligned trade marketing to customer key buying criteria and enabled sales team with best practices using technology

Regional FMCG Multi-brand Distributor Consumer Goods GTM Planning & Implementation

-13

Days of negative working capital

Enabled doubling of sales while optimizing paid up inventory days to ensure business could scale while adding more brands to the portfolio

UAE FMCG Wholesaler Consumer Goods Strategic Planning

3X

Sales growth in 18 months

Delivered a strategy of right product, high availability and quick delivery to B2B buyers across UAE and enabled daily planning for sales team through technology platform

Regional automotive spare parts distributor Automotive Sales Transformation

Questions

Spirit Arabia Ventures in brief.

What does Spirit Arabia Ventures do?

Spirit Arabia Ventures is a consulting firm that shapes business strategy, leads its implementation and automates the work with AI. It has six practices: Strategic Planning, Go-to-Market Planning & Implementation, Sales Transformation, E-Commerce Strategy, Cost Re-engineering, and Workflow Automation & AI.

Which industries does Spirit Arabia Ventures work with?

Consumer goods, retail, food service, logistics and automotive. Typical priorities are distribution depth and trade-spend return in consumer goods; store productivity and omnichannel in retail; unit economics and delivery-platform growth in food service; network cost and workflow automation in logistics; and dealer network performance and aftersales in automotive.

Where is Spirit Arabia Ventures based, and where does it work?

Spirit Arabia Ventures is headquartered in the Ajman Free Zone, United Arab Emirates, with a technology and delivery centre in Bengaluru, India. It works with businesses across the GCC (the UAE, Saudi Arabia, Qatar, Oman, Bahrain and Kuwait) and India.

How does Spirit Arabia Ventures work with clients?

Through two engagement models. Fractional Leadership: a senior executive (COO, CMO, CRO, CFO or CTO) joins the leadership team part-time on a retained basis and owns the outcome. Leader Partnering & PMO: a senior partner works alongside the client's business leader, with a programme management office that runs the workstreams, KPIs and reporting until results are delivered.

Who leads Spirit Arabia Ventures?

Vikram Manjeshwar, CEO & Founder, and Viola Lewis, Head of AI & Technology. The team brings more than 50 years of combined experience across Fortune 500 companies and high-growth businesses in the Middle East and South Asia, together with an in-house AI and technology team.

How can a business find out where AI will pay back first?

Spirit Arabia Ventures offers a free AI Roadmap Diagnostic at spiritarabia.com/ai-roadmap. In about fifteen minutes, an executive describes how the business runs and receives a private 36-month roadmap: AI use cases ranked by impact, with the first 90 days mapped out. It covers up to two businesses per company, and the company is never scored or graded.

How do we start working with Spirit Arabia Ventures?

Every engagement starts with a 30-minute conversation with a senior partner. Book a strategy call at spiritarabia.com/contact or email enquire@spiritarabia.com.

Tell us the outcome you need.

A 30-minute conversation with a senior partner. No pitch deck, just a clear view of where to start.

Book a Strategy Call